To Community Concern 4 Cats, fur is never in fashion, but at their SFCatVidFest in Heather Farms last Saturday it was so hot that even the kitties would have preferred other attire. Still, they nearly doubled their expected attendance.
A first event for an unknown non-profit organization would be lucky to get 300-attendees. Though temperatures soared into the triple digits, CC4C attracted more than double that with a final count around 1000 people attending. After 26 years, the organization also gained a new level of recognition through free radio, social media, and newspaper promotion. They also found new high-level sponsors, brought together the arts community with animal rescue organizations, and best of all helped cats and kittens find their forever homes.
What made this possible was having acquired the internationally acclaimed Internet cat video phenomenon known as CatVidFest. At sunset, there was a packed ball field watching this hilarious 70 minute video on a large screen.
Laughter and cheering filled the warm night air, and it wasn’t just cat people enjoying the feline humor; young and old were in the audience, families sharing the end of summer through the humorous antics of our feline companions.
A young boy leaving the event was overheard saying, “Ok mom, that was definitely worth it.”
The CatVidFest is now on its world tour, and we look forward to seeing it back in the Bay Area again next year. The cat video obsession seems to have 9 lives!